This seems to be the hottest news item today when it comes to what our government is doing to earn our loyalty.

Something I heard on the radio made me laugh though. They're saying that some stations will go out of business because not enough people will order them so they won't be able to generate enough advertising revenue.

If nobody cares enough about your channel to watch it, why are you in business in the first place? Are you a charity channel?

There's an easy solution here. If nobody is going to pick the channel out of a list and pay for it… but oodles of people will end up watching it if they happen to have it anyway… then the simple solution is to let the cable companies distribute it for free.

This is how broadcast TV gets by. If you've got the viewership, you can sell the advertising.

So what's the problem?